‘‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is an industrial design studio founded by Byounghwi Jeon in 2015, based on Seoul, Republic of Korea. Studio PESI's design orientation is set towards 'Vivid Industry', which delivers sensitive and emotional experience through creative attempts based on industrial design process.

 We find out our unique new perspective between the past and the present and conduct the design by grafting this to contemporary lifestyle.